Internal Apple Video on Building the Popup Store for SXSW

Apple’s internal video on building their popup store for SXSW has been leaked online by iAppleLeaks.

Apple leased a 5,000 square foot space to open a temporary retail store during the 2011 South by Southwest Interactive Conference in Austin, Texas. The building was located at Congress and West Sixth Street and the store opened in time for the launch of the iPad 2.

http://youtu.be/PEneMIQWzPs

via 9to5mac

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