Nike today introduced the Nike+ FuelBand SE, the newest version of its wearable fitness band, which connects users with a new Nike+ FuelBand App.
Originally launched in early 2012, the iconic Nike+ FuelBand tracks all day movement using NikeFuel. The new Nike+ FuelBand SE builds on the iconic design and experience and delivers even more information and motivation to keep users moving. NikeFuel remains at the heart of the experience, and is a single, universal way to measure all kinds of activities—from a morning workout to a big night out. Nike analyzed over a year’s worth of NikeFuel data to fine-tune the NikeFuel algorithm to deliver an even more accurate measurement of your all-day movement. 
FEATURES:
Bluetooth 4.0 technology connects the Nike+ FuelBand SE automatically and seamlessly with the Nike+ FuelBand App. Improved water resistance and the iconic, easy-to-wear design allow the Nike+ FuelBand SE to go almost everywhere. A redesigned circuit board provides greater flexibility and an internally-enhanced, simple one-button design drives the super bright LED.
Sessions
“3.2.1. GO! Sessions” are a way to track specific activities throughout the day. Going out for a run? That’s a session. Hitting the gym? That’s a session. This new feature lets users start and mark sessions right on the Nike+ FuelBand or from the app, allowing a user to track exactly how much NikeFuel they earned in that specific session of activity.
Win the Hour
“Win the Hour” is your motivation partner. It uses the Nike+ FuelBand SE to track how much movement is accumulated at each hour throughout the day and encourages people to move more often by prompting users to move if they’re missing their goal. It also recognizes when goals are hit and lets users know they’ve ‘won the hour.’ Move reminders are set in-app and on-band and motivate the user to move more and move often throughout the day.
Fuel Rate
“Fuel Rate” is a new feature that tracks the rate at which NikeFuel is being earned. The Fuel Rate is measured as NikeFuel earned per minute and is a great way to see the intensity of your movement to get the right information needed to move better toward your goals. The Fuel Rate is viewed as a numerical readout in real time on the Nike+ FuelBand App and uses colors from red to green to simply indicate how you’re doing. Knowing how intensely you move is also valuable information to help optimize activities throughout the day.
Groups
People like to work out and share accomplishments and competition with friends. To help this process, Groups functionality and improved social sharing tools have been added to Nike+ FuelBand SE and new App. With Groups, Nike+ FuelBand SE users can join their friends in a group and share their latest achievements, cheer each other on and even work together towards one common group goal.
Double Tap for Time
Never search for the time again. This simple feature allows you to access the time instantly at two touches of a button.
Milestones
For more fun, new Milestones have been added – like one million or two million NikeFuel banners – and a host of new milestone achievements to win. Now users earn Achievements not just for their NikeFuel total, but also for Sessions, Fuel Rate, streaks, and hours won. Achievements are tracked in the new Games section and also unlock new Achievements at each Milestone reached.
PRICING & AVAILABILITY:
The Nike+ FuelBand SE will be available beginning November 6, 2013, in the current Nike+ FuelBand countries of US, Canada, and the UK and will also be available in France, Germany and Japan for the first time.
The Nike+ FuelBand SE will launch in Black and the Sport Pack colors of Volt, Pink Foil or Total Crimson priced at $149 (US).
A limited time pre-order for Nike+ FuelBand SE begins today, October 15, 2013, in the US, UK, France and Germany at www.nike.com/fuelband.
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