Apple has started advertising stock iOS apps in App Store search results.
When performing a search for several common phrases like web browser, sms, apps, or internet, the first search result is a link to visit or open Apple’s stock application. For example, when searching for ‘web browser’ the first result is Safari with a link to ‘Open Safari’.
It’s possible that some inexperienced users may find this helpful but for most it’s an extra swipe to get to the content they’re actually searching for.
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