Overall desktop monitor demand falls to 133 million units in 2014, Ultra HD monitor shipments will reach two million units, and by 2017 shipments are forecast to reach approximately 8% of the market.
The ASP for Ultra HD monitors is forecast to decline from US$1,347 in 2014 to US$927 in 2017. Thanks to falling production costs leading to declines in ASPs, shipments of Ultra HD desktop monitor displays are expected to increase steadily.
“Increased Ultra HD-class monitor shipment volume will depend on how far and how fast ASPs decline,” said Hidetoshi Himuro, director of PC and IT research at DisplaySearch. “Although makers hope to raise prices for Ultra HD-enabled monitors, price competition has already begun.”
The majority (56%) of Ultra HD monitor demand in 2014 will come from advanced regions, like North America, Japan, and western Europe. Ultra HD monitors are targeted for applications like computer graphics, photo processing, CAD/CAM, and multi-operation environments, but as ASPs decline, the Ultra HD market will expand to encompass standard office operations that require more data on a single screen.
Initial Ultra HD monitors from Asustek Computer, Sharp, Dell and other vendors include 23.8-, 28-, and 31.5-inch sizes. With many Ultra HD monitors smaller than 30-inch launching in 2014, 27-inch is expected to be the average Ultra HD monitor display size. “During CES, Lenovo, LG Electronics, and Samsung Electronics all made Ultra HD monitor announcements, and we can expect several more from other brands in 2014, as well,” Himuro said. “Sharp, Innolux, LG Display, AU Optronics (AUO), and Samsung Display will be the leading Ultra HD monitor panel suppliers in 2014.”
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