Apple has hired Chester Chipperfield, Burberry’s Vice President of Digital and Interactive Design.
At Burberry, Chipperfield reported to the SVP of Creative Media and was responsible for User Experience and Digital Design for all channels. He was highly involved in digital retail initiatives and responsible for driving new digital strategies within the business.
Chipperfield left Burberry at the end of 2014 to start with Apple in January. LinkedIn shows his position as working on ‘Special Projects at Apple’.
It’s believed that Chipperfield will assist with Apple launch of the Apple Watch which is expected to ship by the end of March.
This is not the first employee Apple has poached from Burberry. It hired away CEO Angela Ahrendts and social media director Musa Tariq.
via 9to5Mac
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