Apple has reduced the price of the iPhone 5s in India bringing it down to almost half of its original price.
iPhone 5s prices now starts at Rs 24,999, down from Rs 44,500 in September. This makes Indian price of iPhone 5s one of the lowest globally, despite the depreciating rupee and higher import taxes making India among markets where Apple products cost the most.
“iPhone 6s and 6s Plus sales has again dampened after a brief period of pick up during Diwali, which prompted Apple to successively bring down price of iPhone 5s,” a senior executive with a leading retail chain said. “This is interesting since iPhone 5s has been their best seller in the Indian market and companies seldom drop prices such frequently for popular models.
The iPhone 5s still accounts for almost 50% of iPhone sales in India. Apple reportedly plans to double its iPhone sales in the country during December. The price cut is part of the strategy to build a stronger user base in the market.
Tarun Pathak, senior telecom analyst at Counterpoint Research said:
“The $250-400 (Rs 16,000-Rs 27,000) price band is where Apple wants to focus its energies in India since they want to lock in more consumers into their eco-system which would build up a base for upgradation when newer iPhones are launched.”
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