Apple marks World AIDS Day with (RED)

December 1, 2023

UPDATE

Apple marks World AIDS Day with (RED)

Today through December 4, all proceeds from exclusive in‑app purchases in three popular games on the App Store will be donated to the Global Fund

Order Apple Watch Series 9 (PRODUCT)RED by December 21 to gift in time for the holidays

Since 2006, Apple has partnered with (RED) to support the Global Fund in the fight against HIV/AIDS. When customers buy (PRODUCT)RED products, a portion of the proceeds goes to the Global Fund, which uses 100 percent of Apple’s contribution to fund HIV/AIDS programs in sub-Saharan Africa.

Over the last 17 years, Apple customers have helped raise more than a quarter of a billion dollars, giving millions of people access to lifesaving antiretroviral treatment and HIV testing, and helping HIV-positive mothers prevent passing the virus on to their babies.

This year, Apple is making it both easy and fun to support (RED) and the Global Fund with customer purchases.

Beginning today through December 4, the App Store will donate all proceeds from select, exclusive in-app purchases for three amazing games — MONOPOLY GO!, Gardenscapes, and EA Sports FC Mobile — to the Global Fund, including playful avatars, cool shields, and star soccer players.¹

Additionally, now through December 8, Apple will donate $1 for every purchase made using Apple Pay on apple.com, through the Apple Store app, or at an Apple Store location.² Customers can buy any Apple product or accessory and help save lives, and hundreds of Apple Store locations around the world will mark the day with in-store displays.

Across its services, Apple is also creating opportunities for its customers to learn more about HIV/AIDS, as well as those affected by the disease and the heroes fighting against it. In the U.S., Apple Books readers can browse a special collection of fiction and nonfiction books and audiobooks from around the world that amplify the multiplicity of voices in the fight for AIDS awareness and advocacy. Listeners can dive into the history of the HIV/AIDS epidemic in the U.S. and abroad, and hear stories from activists, artists, and everyday people, on Apple Podcasts. Viewers can explore a compelling collection of shows and movies on the Watch Now tab that shine a light on the human cost of the HIV/AIDS epidemic, on the Apple TV app. And Apple Music subscribers can listen to a curated selection of music from across Africa, including Nigerian artists from Mavin Records.

Gift with (RED)

The world’s most popular watch is available in a (PRODUCT)RED aluminum case with a (PRODUCT)RED Sport Band. Powered by the new S9 SiP, Apple Watch Series 9 is packed with the most advanced health, fitness, and safety capabilities in Apple Watch to date, plus a magical new double tap gesture and Precision Finding for iPhone.

New Palette and Solar Analog watch faces will also be available in red, joining Metropolitan, World Time, Numerals Mono, Gradient, Stripes, and Typograph in a collection of specially customized watch faces celebrating World AIDS Day.³

(PRODUCT)RED products, including Apple Watch Series 9, iPhone 14, iPhone 14 Plus, iPhone 13, and iPhone SE, and accessories, including the Silicone Case with MagSafe for the entire iPhone 14 and iPhone 13 lineups, are available to order in-store and online. Customers can give the gift of Apple and enjoy free delivery, easy pickup, or two-hour delivery in select markets.

1. From December 1, 2023, through December 4, 2023, all of the proceeds of the (RED) bundles from EA SPORTS FC Mobile, Monopoly GO!, and Gardenscapes (each free to download) in participating countries will be donated to the Global Fund to fight AIDS and to help fund critical health programs that save lives. Limited to purchase of one Pack Program per account per day in EA SPORTS FC Mobile, one (RED) Shield bundle per account in Monopoly GO!, and one Special (RED) Sale per account in Gardenscapes.
2. Donations are limited to a maximum of one million dollars ($1,000,000). The donation goes to the Global Fund to fight AIDS and help fund critical health programs that save lives. Donation promotion only available in participating countries.
3. Requires iOS 17 or later and watchOS 10 or later with Apple Watch Series 4 or later.

Press Contacts

Aushawna Collins

Apple

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Apple Media Helpline

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