Elastic strongly believes that the future of observability is one in which logging, APM, infrastructure monitoring, security, and profiling are fully integrated, providing a holistic view through a single unified interface. Doing so puts all your observability data in one place, free of friction. This in turn encourages your SREs to look at problems from multiple angles, helping them drive to a definitive RCA faster and with more accuracy.
Elastic Agent along with our support for OpenTelemetry makes it easy to ingest all of your observability signals into Elastic. Your log lines will be tagged with the same metadata as your APM data, allowing analysts to quickly and easily pivot between signals without requiring manual timespan or address correlation.
As your internal technology roadmaps lead toward tool consolidation and holistic monitoring, give consideration to which logging vendors are capable of ultimately ingesting all of your telemetry signals. Elastic allows you to start with logs, and over time add APM, infrastructure monitoring, profiling, and security to the same observability platform. Change is hard, but the cost and operational gains of a converged observability solution are immeasurable.
Finally, Elastic is also uniquely positioned to ingest, process, and tie together your business metrics and KPIs alongside your observability data. Do you know how your infrastructure impacts revenue? Or how a given outage impacted customer experience? This level of correlation, enabled by Elastic’s open data platform, empowers you to spend your infrastructure dollars in a manner optimized for your business; it can also help justify your spend on observability.
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