The final piece to this puzzle is actually displaying the search results to the user. The search engine results page takes all the hard work you’ve done with the servers, data ingestion, and index, culminating in a list of useful results for the user to pick from.
How this looks will vary from search engine to search engine, but you’ll likely have a title, link, description, and some sort of pagination on SERPs. You might also have more advanced filtering and faceting, so the user can refine the results easily based on common parameters. But the important thing is that the results are displayed clearly, so it’s easy to find the best, most relevant choice.
Your search relevance is important because it fosters trust by showing the user you understand their intent, assuring them they’ve landed on the right path. This ultimately guides them seamlessly toward their desired information — a combination that builds loyalty and fuels long-lasting engagement.
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