Elastic extends Express Migration program for Splunk logging customers

Logs are a ubiquitous signal that is simple to enable, provides visibility into your infrastructure and applications, and is the first go-to signal for SREs and developers. As systems have become more complex, the volume of logs has grown exponentially along with the size and complexity of logs. 

A next-generation observability solution must be able to:

• Ingest all data, whether operational or business, in a standardized format, 

• Retain and analyze large volumes of data

• Provide comprehensive AI and machine learning (ML) capabilities to proactively identify the root cause faster 

The solution should deliver all observability capabilities in a single platform that provides a unified, scalable data store along with the ability to proactively identify issues. 

Splunk customers face challenges in modernizing their enterprises due to: 

• High hardware costs for log data storage

• Slow queries and manual intervention for historical data access 

• Limited and non-integrated ML capabilities

• A disparity between on-premises and cloud versions 

• An inability to correlate between different signal types for root cause analysis due to siloed Splunk products

These issues hinder visibility for teams looking to manage large and complex environments.

Elastic Observability, recognized as a leader in the Gartner Observability Platforms Magic Quadrant, is architected as a next-generation solution. Powered by Elasticsearch Relevance Engine (ESRE), it combines out-of-the-box and custom ML models with secure private data and public large language models (LLMs) to prevent outages through proactive issue detection and resolution. Our unified, signal-agnostic data store correlates operational and business data at an unparalleled scale, providing comprehensive visibility while significantly reducing costs and supporting tool consolidation. With an open OTel-first architecture, Elastic seamlessly integrates with existing technology ecosystems while being extensible to the evolving technology needs, helping to ensure a future-proof observability solution.