Apple Announces That European App Prices Will Change on January 1st

Apple has announced that on January 1st, 2015, value-added tax (VAT) rates for apps will change for all territories in the European Union.

Starting next year VAT charges will be based on your country of residence rather than being the same for all EU countries. This could mean higher or lower app prices depending on your location.

Apple also notes that developers’ proceeds are calculated after VAT is deducted from the app’s price.

On January 1, 2015, value-added tax (VAT) rates for apps will change for all territories in the European Union. VAT will be based on the customer’s country of residence instead of being the same across all EU territories.

Note that prices for apps on the App Store include VAT, while the developer’s proceeds are calculated after VAT is deducted.

Learn more about updated VAT rates for apps on the App Store.

If you have any questions about this change, contact us.

Regards,

The App Store team