Apple Watch Pride Edition bands celebrate the diverse LGBTQ+ movement

Cupertino, California Since the introduction of Apple Watch Pride Edition in 2016, Apple’s unique Pride bands have been a visible illustration of the ways in which the company stands with, supports, and is proudly made up of members of the LGBTQ+ community. Today, on International Day Against Homophobia, Transphobia, and Biphobia (IDAHOBIT), Apple debuts a new Apple Watch Pride Edition band and dynamic watch face, both of which incorporate a broader set of colors inspired by multiple Pride flags that have represented the diverse LGBTQ+ community throughout its rich history. Recognizing that inclusion and equity are core goals of the LGBTQ+ movement, and that diverse and multiracial activists have been at the heart of this community from the start, this year’s offering honors that history as well as the work still ahead. 

“Even before the events at the Stonewall Inn brought the LGBTQ+ movement to new prominence, Black, Brown, and transgender activists were key leaders in the march toward equality,” said Tim Cook, Apple’s CEO. “On many fronts, Apple supports the ongoing and unfinished work of equality for diverse and intersectional communities, and we want to provide every opportunity to celebrate and honor this history during Pride season.”

With this latest introduction, Apple is proud to build on its long-running financial support for LGBTQ+ advocacy organizations working to bring about positive change, including Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, National Center for Transgender Equality, PFLAG National, SMYAL, and The Trevor Project in the US, as well as ILGA World internationally.