ComScore has released its report on key trends in the U.S. smartphone industry for February 2015. Data from MobiLens and Mobile Metrix determined the top 15 applications by app audience. Facebook ranked as the top smartphone app, reaching 71.2 percent of the app audience, followed by YouTube (56.4 percent), Google Search (52.2 percent) and Google Play (51.4 percent). … [Read more...] about The Top 15 Smartphone Apps
iTunes Radio
Digital Music Sales Fall For First Time Since the Opening of iTunes Music Store
Digital Music Sales in 2013 dropped for the first time (year-over--year) since the opening of the iTunes Music Store. Individual tracks fell the most, dropping from 1.34 billion units to 1.26 billion units, a 5.7% decrease. Album sales on the other hand only saw a .1% decline. Overall for the full year 2013, digital track sales fell 5.7% from 1.34 billion units … [Read more...] about Digital Music Sales Fall For First Time Since the Opening of iTunes Music Store
Apple Focused on Selling iAds for iTunes Radio, Working on Real-Time Bidding Exchange
Apple has reportedly told its iAds team to focus on selling ads for iTunes Radio while it works on building a real-time bidding exchange to automate selling in-app ads. In a staff meeting before the holidays, Eddy Cue, Apple SVP of Software, told staff that iTunes Radio ads are the top priority, and app ads are not. “The message that came across was basically if you’re … [Read more...] about Apple Focused on Selling iAds for iTunes Radio, Working on Real-Time Bidding Exchange