A Nielsen survey looks at the key features of mobile phones that appeal to both men and women, which aren't always the same. Globally, while more men gravitate toward tech-savvy mobile phone attributes like operating system (48% men vs. 41% women), battery life (48% vs. 44%), screen size (38% vs. 34%) and processor speed (41% vs. 31%) when shopping for a new device, more women … [Read more...] about What’s Important to Men and Women When Purchasing a New Phone
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