For all the zettabytes of data companies have amassed to date, surprisingly little of it influences how customers interact with and use products and services.That’s because most of the data winds up in silos of various kinds, never to inform those experiences. Indeed, eight in 10 businesses today still lack a comprehensive data strategy, according to Accenture–and just as many … [Read more...] about Break down data silos to unlock great customer experience
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