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New ‘Better Starts Here’ Video from Apple

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Apple has posted a new 'Better Starts Here' video touting its commitment to the environment. Apple’s commitment to the environment starts from the ground up. We strive to create not only the best products in the world, but the best products for the world. And over the past year, we’ve made significant progress through projects that focus on renewable energy and forest … [Read more...] about New ‘Better Starts Here’ Video from Apple

iPhone 6 Concept TV Ad

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Check out this concept ad created by SET Solution for the upcoming iPhone 6. "Do everything, everywhere, in the best way" - This is the slogan we've imagined for the new iPhone 6. We've try to make a TV Ad simple, clean, cool and stylish, hoping to recreate the atmosphere of the video by Apple! The CG iPhone 6 that we've modeled attempt to reflect the most realistic rumors on … [Read more...] about iPhone 6 Concept TV Ad

New Apple 'Your Verse' Story Details How Mountaineers Use the iPad

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Apple has posted a new 'Your Verse' story that details how mountaineers use the iPad to elevate their expeditions.     Mountaineers Adrian Ballinger and Emily Harrington have scaled many of the most renowned — and feared — mountains on Earth. In exploring frigid and unforgiving altitudes that most humans visit only in the comfort of a pressurized jet cabin, one … [Read more...] about New Apple 'Your Verse' Story Details How Mountaineers Use the iPad

Apple Posts a Behind the Scenes Look at the Making of Its New '1.24.14' Film

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Apple has posted a behind the scenes look at the making of its new '1.24.14' film.     On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality. From sunrise … [Read more...] about Apple Posts a Behind the Scenes Look at the Making of Its New '1.24.14' Film

Apple Posts New iPad Air Ad: 'Your Verse Anthem'

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Apple has posted a new ad for the iPad Air entitled 'Your Verse Anthem'. The ad is narrated with a quote from the Dead Poet’s Society.     We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering. These are noble pursuits and … [Read more...] about Apple Posts New iPad Air Ad: 'Your Verse Anthem'