During Apple store’s quarterly meeting today, Apple will begin providing its employees with free iBooks titles next week — an initiative called “iBooks Discovery” internally.
Apple is providing their employees paid titles for free as a way to help familiarize themselves with iBooks, since OS X Mavericks will be the first Mac OS to feature an iBooks app. Apple is hoping the initiative will help employees be more experienced with iBooks as they introduce the service to other users.
Apple also launched a similar program for App Store apps called Apps Discovery, where retail employees received certain paid apps for free in an effort to familiarize themselves with the App Store and other applications.
A new iBooks redesign is also rumored with a new icon surfacing in iOS 7 betas and even at the Apple internal quarterly store meeting.