Apple has aired a new ‘Make a Film With iPad’ ad ahead of the Oscars. It features fifteen students from Los Angeles County creating films with just the iPad.
Excerpts from Martin Scorsese’s commencement speech to the NYU Tisch School of the Arts Class of 2014 were used as a voiceover for the ad.
iPad is the ultimate tool for independent filmmakers. It lets them chase their ambitions and dive deeper into the work they’re so passionate about. Learn how students at Los Angeles County High School for the Arts relied on the power and versatility of iPad to write, produce, shoot, score, and edit their films in a matter of days.
“Every scene is a lesson. Every shot is a school. Let the learning continue.”
— Martin Scorsese
https://www.youtube.com/watch?v=-LVf4wA9qX4
Check Apps used in the ad.
Drafting a script.
A great film begins with a solid script. Having iPad on hand helped the students jot down ideas wherever they happened to be. To collaborate throughout production, they used Final Draft Writer to create production-ready scripts with formatted dialogue and scene notes.
[appstore id=526135686]
Capturing every detail.
FiLMiC Pro makes the amazing new HD camera even more powerful. It gives blossoming directors and cinematographers additional control over exposure for shutter speed and focus distance.
[appstore id=436577167]
Recording each sound.
With iPad, each team had an entire recording studio in their hands. The Apogee MiC made it possible to record high-fidelity dialogue right as it happened, while GarageBand let them easily mix, fade, and trim each audio take.
[appstore id=408709785]
Creating a signature look.
The students used VideoGrade to adjust color and saturation — a pivotal element unique to each film. One team tried vibrant, expressive color, while another wanted a moodier, monotone feeling. The new Retina display helped them accurately capture the vivid colors and stark contrasts they were aiming for.
[appstore id=492488712]
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