As Pride goes virtual, Apple Watch Pride Edition helps community and advocacy continue worldwide

That work is particularly important during Pride month, observed every June. Normally a time of parades and protests, organizing and advocacy, festivals and community, Pride gatherings in many places have been cancelled because of the ongoing COVID-19 pandemic. But the work done by advocates like Elle hasn’t disappeared — it’s adapted to meet an urgent need.

“Pride season is a time where it feels safer to be authentic. It’s the ideal world where you’re able to be safe, you’re able to be yourself, and you’re able to be loud,” Elle said. “I think everyone who’s involved with LGBTQ organizations has done a great job shifting our programs and outreach to a virtual format. We want to keep our momentum going and make sure everyone has access to resources just as they would have pre-COVID.”

GLSEN is just one of the organizations whose work on behalf of LGBTQ people Apple directly supports with its annual Apple Watch Pride Edition band and face collection. Apple not only aims to help users celebrate Pride in their own lives, but it also directly supports the work of organizations like GLSEN and advocates like Elle.