March 31, 2022
PRESS RELEASE
Apple Business Essentials now available for small businesses
Thousands of small businesses in the Apple Business Essentials beta reported significant time savings and renewed ability to focus on their mission
CUPERTINO, CALIFORNIA Apple today announced that Apple Business Essentials is now available to all small businesses in the US. The new service brings together device management, 24/7 Apple support, and iCloud storage into flexible subscription plans. Apple also unveiled new AppleCare+ for Business Essentials options that can be added to any plan. Additionally, a two-month free trial will be available to all customers, including those who have been using Apple Business Essentials in beta.
“Apple has a deep and decades-long commitment to helping small businesses thrive. From dedicated business teams in our stores to the App Store Small Business Program, our goal is to help each company grow, compete, and succeed,” said Susan Prescott, Apple’s vice president of Enterprise and Education Marketing. “We look forward to bringing Apple Business Essentials to even more small businesses to simplify device management, storage, support, and repairs. Using this new service leads to invaluable time savings for customers — including those without dedicated IT staff — that they can invest back into their business.”
Apple Business Essentials supports small businesses throughout the entire device management life cycle — from device setup, to device upgrades — while providing strong security, prioritized support, and data storage and backup. The complete solution begins with simple employee onboarding, allowing a small business to easily configure, deploy, and manage Apple products from anywhere. With the Collections feature, groups of apps can be delivered to employees or teams, and settings can be automatically pushed to devices, such as VPN configurations, Wi-Fi passwords, and more.
Employees simply sign in to their work account on their iPhone, iPad, or Mac using a Managed Apple ID. Once they sign in, they will have access to everything they need to be productive, including the new Apple Business Essentials app, where they can download work apps available to them. Managed Apple IDs can be created by federating with Microsoft Azure Active Directory and, coming later this spring, with Google Workspace identity services, allowing employees to log in to their device with a single business username and password. Apple Business Essentials works with company-provided and personally owned devices, and with Apple’s User Enrollment feature, employees’ personal information stays private and cryptographically separated from work data.
In addition to a streamlined setup, Apple Business Essentials provides a dedicated iCloud work account for simple and secure storage, backup, and collaboration on files and documents. Business data is automatically stored and backed up on iPhone or iPad, making it easy to upgrade to a new device. And iCloud Drive keeps information synced across Mac, making it easy to move between devices at work.
AppleCare+ for Business Essentials
Beginning today, businesses have the option to add prioritized support for employee devices with AppleCare+ for Business Essentials. This service includes 24/7 access to phone support, training for both IT administrators and employees, and up to two device repairs per plan — by individual, group, or device — each year. Employees can initiate repairs directly from the Apple Business Essentials app, and an Apple-trained technician can come onsite in as little as four hours to get their iPhone back up and running.1
“Espresso machines are the last piece of food service equipment art, and the centerpiece of every cafe. We take pride in being part of the international coffee community with a superior customer experience in the Minneapolis area,” said Peter Kelsch, Espresso Services Inc.’s president. “I started this business in 1989 on Apple products, and now iPhone, iPad, and Mac are used across sales, operations, and service for our coffee equipment business. Apple Business Essentials makes deployment and security simple for our business as we continue to grow, and will reduce our IT management overhead and streamline our growth process. It’s going to be a game-changer for our business.”
Pricing and Availability
Apple Business Essentials is now available as a subscription for all small businesses in the US. Flexible plans can be customized to support each user and device in an organization with up to 2TB of secure storage in iCloud, starting at $2.99 (US) per month after a two-month free trial. Plans that include AppleCare+ for Apple Business Essentials start at $9.99 (US) per month. Sign up today at apple.com/business/essentials.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
- Onsite repairs are available with AppleCare+ for Business Essentials plans in Chicago, Dallas-Fort Worth, New York City, and the San Francisco Bay Area to start, with more locations to come. Four-hour repairs are available for iPhone only; next-day appointments are available for Mac, iPad, and Apple TV.
Press Contacts
Jessica Reeves
Apple
(669) 283-2855
Todd Wilder
Apple
(408) 974-8335
Apple Media Helpline
(408) 974-2042
Apple Business Essentials now available for small businesses
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