Be impeccable with your words. It’s the first of the Four Agreements – a set of universal life principles outlined in the bestselling book by Don Miguel Ruiz. ‘Being impeccable with your words’ is my favorite, and it’s no surprise. As a product marketer, I spend most of my daily existence casting about for the perfect word to use in web copy, a webinar, or video script. Words … [Read more...] about Clarity and Transparency: How to Build Trust for Zero Trust
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