Be impeccable with your words. It’s the first of the Four Agreements – a set of universal life principles outlined in the bestselling book by Don Miguel Ruiz. ‘Being impeccable with your words’ is my favorite, and it’s no surprise. As a product marketer, I spend most of my daily existence casting about for the perfect word to use in web copy, a webinar, or video script. Words … [Read more...] about Clarity and Transparency: How to Build Trust for Zero Trust
transparency
Data Transparency and its Impact on Customer Trust
How do organizations earn and build trust when it comes to the personal data that customers share with them? Customers certainly expect these organizations to comply with all privacy laws that are now in place in more than 130 countries. Customers also expect them not to sell personal data without consent and to try to avoid data breaches that could expose personal data. While … [Read more...] about Data Transparency and its Impact on Customer Trust
Demonstrating Trust and Transparency in Mergers and Acquisitions
Jason Button is a director at Cisco and leads the company’s Security and Trust Mergers and Acquisitions (M&A) team. He was formerly the director of IT at Duo Security, a company Cisco acquired in 2018, making him uniquely positioned to lend his expertise to the M&A process. This blog is the second in a series focused on M&A cybersecurity, following Jacob Bolotin’s … [Read more...] about Demonstrating Trust and Transparency in Mergers and Acquisitions
Introducing Cisco Responsible AI – Enhancing Technology Transparency and Customer Trust
Artificial Intelligence (AI) is increasingly part of our everyday lives, and this transformation requires a thoughtful approach to innovation. Cisco is committed to delivering technologies and services by managing AI development in a way that augments our security, data privacy, and human rights focus – fostering a more inclusive future for all. Today, I am proud to announce … [Read more...] about Introducing Cisco Responsible AI – Enhancing Technology Transparency and Customer Trust
Building Consumer Confidence Through Transparency and Control
Protecting privacy continues to be a critical issue for individuals, organizations, and governments around the world. Eighteen months into the COVID-19 pandemic, our health information and vaccination status are needed more than ever to understand the virus, control the spread, and enable safer environments for work, learning, recreation, and other activities. Nonetheless, … [Read more...] about Building Consumer Confidence Through Transparency and Control
Introducing: Cisco’s Innovated Transparency Report
As our customers’ businesses evolve in complexity and scale, we are hyperaware of our responsibility as a data steward to protect the privacy and trusted relationships that drive our business forward. For many years, Cisco has published* the number of demands for customer data that we receive from law enforcement and governments around the world. In an age of … [Read more...] about Introducing: Cisco’s Innovated Transparency Report
Building trust through transparency and privacy by design
Privacy by design and default are principles that have been in the privacy engineering lexicon for decades, but only recently have come more broadly to light. These principles aren’t just recommendations or best practices anymore. Privacy by design and default are legally required of companies building products and services in or for the European Union market and other … [Read more...] about Building trust through transparency and privacy by design